| Decisions, Decisions! | | Items 1 through 9 below are short intro paragraphs to much more detailed information. Please click on each link for full information about your site redo and the decisions you will need to make.
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New
customers come to us all the time with requests for a site
makeover. Most of the time, it turns out they need an entirely
new site with a only a few portions of the old site worth
saving. We’ve heard a lot of different reasons for needing a site redo, but the
most common are:
- Web site looks and feels out of date
- Not enough content
- Just not producing
- Time to move from template to custom site
- Old webmaster went out of business.
No matter what the reason, if you think you need a new
site, you’re probably right!
The process for a site redo is similar to the process for
creating a new site. The first step is to buy and study Dan
Gooder Richard's book,
Real Estate Rainmaker, Guide to
Online Marketing. Although we don't agree
with 100% of what he says about Search Engine Positioning, we
DO agree with 100% of what he says about Web sites and e-mail!
In case you missed Alice Held's articles (http://www.come2az.com) from our Newsletter archive, be sure to read them now!
- Your Domain
With all sites we create or work on, we must host the site.
That means one of the issues is getting your domain name
switched to our servers. Most of the time we can get this done
with little intervention from you, but it does depend on where
and how the domain name was registered.
- What to Keep and What to Trash
The first step is for you to go over your current site with a
sharp pencil. Decide what pages, if any, you want to keep. Let
us show you how.
- Pick Your Target Audience Before You
Make a Final Decision About Content
You can’t be all things to all people, so pick
your target audience and construct your content for that
audience. There are three major potential targets for your
site:
- Relocating buyers
- Local Sellers
- Your farm or sphere of influences
Each of these audiences expects different web site content.
For maximum success, give them what they want.
- Why People Visit Web Sites
People visit web sites for
3 reasons:
- Information
- Financial Advantage
- Entertainment
Learn how
you can make these three areas work for you.
- How To Present
Yourself
One of the most important parts of your Web site is
the "About You" section. Your goal should be to differentiate
yourself from your competition without creating a monument to
your ego. We have found that for most people, writing about
themselves is difficult. If you need ideas, be sure to check
this section out!
- Gather and Write Your Content
Depending on the package you pick, you have a variable number
of pages to fill with content.
- Technical
Considerations
Choose fonts and read all about updating your site
yourself should you choose to do so.
- Let's Get Started!
Follow the 10 Steps to Web Success. See how simple the process of getting started truly is.
- Have Questions?
Our FAQ page may have the answers.
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