Keywords and Keyword Research
The selection of keywords is a critical component of any
placement program. When you hire us for full SEO or just for keyword
research, we work with you to help you select your keywords.
About Keywords
The
more general the keyword phrases, the harder it is to get good
placement because those phrases will have already been used by many,
many Web sites for positioning. Your competition will be fierce.
A word must be at
least three letters and a phrase must be at least two words.
For example, a
phrase like 'real estate' is a lot more general and difficult to
position than 'Naples Florida real estate'. If your phrases are too
general, your positioning will not achieve the results you wish to
achieve. There's just too much competition. But remember, even a
small piece of the very large pie that is the Internet can yield
spectacular results in terms of site visitors. Our best advice: pick
a niche and go after it vigorously! In the examples shown above,
'Naples Florida Waterfront Condos' would be a niche within the
Naples, Florida real estate market.
Infringement
It is illegal to use
any words in your keyword phrases that infringe upon copyright,
trademark, or servicemark. You cannot use your competitor's name or
product names. For example, if you are a REALTORŪ
working for Coldwell Banker, you cannot use RE/MAX in your tags. If
you do, when RE/MAX finds out what you are doing, you will most
likely be sued.
Another example: If you are a Coca Cola
bottler, you couldn't legally use Pepsi in your keyword phrases. If
you sell Coca Cola memorabilia, you can probably use Coca Cola in your
keyword phrases. If you are a REALTORŪ hoping to sell property to
Coca Cola executive transferees, it would not be legal to use Coca
Cola in your keyword phrases without permission of the company. When
in doubt, get written permission. We will not implement any keyword
phrases
that are not legal and/or appropriate for your business.
We recognize that not everyone needs or
wants our full SEO program, and in fact some sites just
can't be optimized. Any site, however, can benefit from
keyword research. While you may be able to do the
research yourself, can you organize and analyze the
results?
What Is Keyword Research?
We realize that not everyone wants or needs full SEO.
Therefore, if you wish to purchase only keyword
research, that's okay.
There
is a BIG difference between the words you *think* people
enter into search engines to find real estate Web sites
and the words they *actually* enter into search engines
to find real estate Web sites. Our keyword research
takes the guesswork out of the equation and gives you
the specific phrases to emphasize at your site for
maximum search engine placement results.
We
research based on the geographic locations you provide
(towns, counties, cities, subdivisions, 'areas'), and
we deliver the results to you in an Excel spread sheet
that can be sorted to examine the data in multiple ways.
We color code our 'best recommendation' for the keywords
to use.
Creating new
metatags is included in our SEO setup charge. When you
order only keyword research, for a small extra charge we
can create new metatags for your home page and email them to you.
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