Link Popularity
At Google and other search engines Link Popularity is a factor in
getting you better rankings. According to Google "In essence, Google
interprets a link from page A to page B as a vote, by page A, for
page B. But, Google looks at more than the sheer volume of votes, or
links a page receives; it also analyzes the page that casts the
vote. Votes cast by pages that are themselves "important" weigh more
heavily and help to make other pages "important.""
There
are two kinds of links:
- Reciprocal - you link to a site and they link
back to you
- Non-reciprocal - a site links to you but you
don't link back to it
While there are
companies in the business of finding reciprocal links for
you, the ones who do a good job are few and far between. Plus,
you must maintain a 'resources' page containing your outgoing links
somewhere at your site. Monitoring whether or not other sites are
linking back to you is a hassle. Making sure the links on your
resources page are not broken (dead) is something that must be done
regularly.
Google and other search engines do not like
reciprocal links. They long ago figured out that people were
essentially gaming the system by using them. You can actually get
banned when you do reciprocal linking.
Conclusion:
Non-reciprocal links are MUCH better.
Beware
Should you decide to conduct a
Link Popularity campaign, beware of Free-For-All Links Programs
(also called link farms or FFA). They are likely to do more harm
than good and may actually get you in trouble. In many cases FFAs
exist to promote MLM schemes or Network Marketing programs
and as such do not have credibility.
Finding Potential Links
Finding potential links on your own is a time consuming and frustrating job.
Link building is not included in our SEO program. However, we can do
that linking for you for a one-time charge.
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